When the world gathered in Italy for the 2026 Winter Games, attention quickly turned to one of speed skating’s most recognizable and marketable stars: Dutch sprinter Jutta Leerdam. Already a world champion and one of the most followed winter athletes on social media, Leerdam arrived in Milan–Cortina with high expectations, strong sponsorship backing, and the weight of a nation that treats speed skating not just as a sport, but as a cultural tradition. Her performances on the ice delivered exactly what… CONTINUE READING…
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